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Course Details
Topic 1: Understanding Service Branding and Its Business Impact
- Role of service branding in an organization’s branding strategy
- Importance and benefits of service branding initiatives
- Impact on business performance and competitive advantage
Topic 2: Developing an Appreciation for Service Branding
- Exploring real-world examples of service branding success
- Identifying how service branding creates a competitive advantage
- Appreciating service branding’s role in market differentiation
Topic 3: Service Branding Communication Strategy & Customer Experience
- Understanding an organization’s branding strategy and its role in service branding
- Frameworks for developing and implementing a service branding strategy
- Strategies to champion service brand adoption
- Differentiating service brands for a competitive advantage
Topic 4: Evaluating the Impact of Service Branding Initiatives
- Methods for evaluating service branding effectiveness
- Measuring the impact on business performance
- Key metrics for assessing branding success
Course Info
HRDF Funding
Please refer to this video https://youtu.be/Kzpd-V1F9Xs
1- HRD Corp Grant Helper
How to submit grant applications for HRD Corp Claimable Courses
2- Employers are required to apply for the grant at least one week before training commences.
Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.
3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my
Second, Click Application
4- Click Grant on the left side under Applications
5- Click Apply Grant on the left side under Applications
6- Click Apply
7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply
8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:
9- Select your Immediate Officer and click Next
10- Select a Training Provider, then click Next
11- Please select a training programme from the list, then key in all the required details and click Next
Select your desired training programme.
Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.
Explain the background and objective of this training.
Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.
12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next
Insert MiCAS Application number
13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:
14- Please select a Course Title and Type of Training
15- Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:
16- Please key in the Training Location and click Next
17- Please select the Level of Certification and click Next
18- Please follow the instructions and key in trainee details
19- Click Add Batch, then click Save
20- Click Add Trainee Details
21- Please key in all the required details, then click Add
22- Click Add if there are more participants. Once done, click Save
23- Click Next
24- Please key in the course fees and allowance details, then click Save
25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.
26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next
27- Complete the declaration form and select a desired officer
28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application
29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.
The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.
Job Roles
- Brand Manager
- Marketing Director
- Customer Experience Manager
- Business Development Manager
- Service Branding Consultant
- Digital Marketing Specialist
- Public Relations Executive
- Corporate Communications Manager
- Product Marketing Manager
- Market Research Analyst
- Advertising Strategist
- Sales and Marketing Manager
- Social Media Marketing Manager
- Content Marketing Strategist
- Customer Success Manager
- Entrepreneur / Business Owner
- UX/UI Designer (Brand Experience)
- Retail Marketing Manager
- Franchise Development Manager
- Loyalty Program Manager
Trainers
Saeid: Saeid is co-founder of Skymics sdn bhd, he has 8 years experience in field of IOT (Internet of things) and Information Technology. He is a certified IBM IoT Practitioner and instructor and Certified Citizen Data Scientist Train-The-Trainer. He has been co-inventors of 3 inventions during the last 4 years.
He has worked across wide domains such as, data analytics, IoT, social media analytics, smart cities energy management, smart plantations. In addition, 5+ years of experience in data processing, visualization, and analytics. He is expert in Power BI, Qlikview, and Tableau.
Muhammad Syamsi: Muhammad Syamsi graduated from International Islamic University Malaysia, Kuala Lumpur with BSc in Electronic-Computer Information Engineering before pursuing Master in Telecommunication Engineering at UITM, Shah Alam. He is now the Software Engineer at Willowglen Malaysia Sdn Bhd. His experience includes integrating Raspberry Pi with SCADA system via modbus protocol and compiling MQTT protocol for use of SCADA RTU. Besides, he also one of front end web developer in his company. He has also acquired good background experience in teaching electronic and electrical since he was a lecture at Kolej WIT Klang
